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In today’s increasingly connected world, online casinos have developed as a real competitor to their in-person counterparts.
- A low overhead cost, unparalleled flexibility, and more relaxed regulations have made online casinos both profitable and convenient for players.
- Additionally, the competition between platforms has led to serious benefits for gamblers as each online casino offers their own unique bonuses to incentivize players to use their site.
Perhaps the only downside to online casinos is that the number of choices can be overwhelming. In this article, I’ll lay out what to consider when trying to find the right online casino for you.
1. Choose What Matters to You
Just about every online casino has its own set of perks. The flip side is that they need to make up that ground in other areas of the operation.
The good news is that there are so many options available that you can narrow you search based on your preferences. Here are a few criteria to consider:
Bonuses
The thing that gamblers love most about online casinos are the bonuses. As I’ve mentioned, there is a high level of competition between websites to earn your business, and bonuses are a great way to do it.
An example of a bonus might be deposit matches, where a site will literally match your initial deposit (as long as you use their money toward gambling).
Another popular bonus is free entry into tournaments where you can make thousands of dollars for finishing near the top
Cash-Out Process
If bonuses are a gambler’s favorite thing about online casinos, the cash-out process is probably most gamblers’ least favorite. Luckily, some online sites have taken this to heart and recognized that a fast payout process is a great way to get a leg up on their competition.
Because online casinos need to generate revenue in other ways than a regular casino (meaning there are no drink, food, or lodging sales for an online casino), they often have charges associated with getting your gambling money deposited back into your bank account.
Now, the fees are usually not too serious, but this can vary based on the number of times you cash-out within a given time period. My advice would be to assess what your goals are and then choose accordingly. You don’t want to sign up for a site that requires you to wait a month to cash-out if you might need the money sooners.
Gaming Options
Some websites have all your traditional favorites. Others specialize in a few specific games and focus on creating the best possible playing experience for them.
If you’re someone who knows exactly the type of game you want to play, and don’t see yourself deviating from it, I would consider going with a site that is specialized toward your preference.
If you want to play online roulette, blackjack, baccarat, etc., simply look for those games and don’t worry about sites that have every game you can think of. In the end, the more tailored experience will be worth it.
2. Review Security
Although this article is about how to find the right online casino for your individual preferences, there is one aspect of the situation that should be everyone’s preference: security.
In fact, they wouldn’t last very long if players were getting their money taken on a regular basis.
With that being said, because they are so easy to launch, some unsecure or even downright criminal online casinos do pop up from time to time. As long as you take a little time to do a brief “background check,” you can avoid becoming a victim to these nefarious sites.
You don’t necessarily need to execute an FBI-level investigation into each site’s reputation, but simply poke around and read as many user reviews as possible. Always be wary of sites that have very few or no reviews as this could be an indication that something isn’t quite right.
In my opinion, there are no online casinos that are worth taking a risk on if you don’t have complete confidence that your money is safe. Only go with sites that have a reliable amount of user-data and reviews that proves that they can be trusted.
3. Look for Advantages on the Games You Like
No matter what your favorite casino game is, there’s likely a version online that can provide you with better odds than you’d find in a physical casino.
Versions of the game such as French Roulette, Mini Roulette, European Roulette, and even Multi-wheel Roulette (yes, it’s a thing) all give gamblers slightly better odds than the traditional American roulette.
Roulette isn’t the only game where this phenomenon is observed. Real money blackjack, arguably the most popular online casino game aside from poker, has many different options too. Some examples include Progressive Blackjack, Atlantic City Blackjack, Spanish 21, and the list goes on.
One of the more obvious games that has different odds depending on where you play is online slots. Whereas the typical return to player at a casino is around 97%, some websites boast odds that are nearly 99% return to player.
So the question is, why do these websites have odds that are so favorable to players? Won’t the house lose money?
The answer is no. Here’s why:
Online website don’t face the same financial limitations as a physical casino.
- They don’t have to pay for a building
- A full staff of dealers
- Servers
- Security
- Etc
And most importantly, they can have unlimited players gambling at one time. The money they lose by offering better odds is made up in sheer volume.
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The bottom line is that if you’re a frequent gambler, even small advantages can make a major difference over a long period of time. Before settling on your preferred online casino, do some research and make sure you’re getting the best odds for the games you’re playing the most.
4. Determine How (and Where) You Play
For those who have been keeping up with the times when it comes to technology habits, the majority of web activity is now coming from mobile devices. That has made it even more important for digital platforms to create a seamless mobile experience for their users.
Some of the sites that might have great perks (no-cost withdrawal, big bonuses) may not have the best mobile design or infrastructure.
If you’re someone who enjoys playing online casino games both from a computer and on-the-go using a mobile device, it’s crucial to find a site that works well on both.
In any case, you don’t want to have your bankroll spread out over a dozen different websites. It’s simply too easy to forget. In my opinion, it’s best to stick to three platforms at once (at the most). If you are a mobile player, finding a site with a good mobile app should be a high priority.
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Conclusion
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As regulations continue to become more lax, it’s not a stretch to say that online gaming is the way of the future. With so many options available, there truly is something out there for every type of player.
Don’t just dive into the first site you sign up for. Make sure the platforms you utilize are best-suited for your strategy and playing style. If it isn’t exactly what you want, chances are you can find something better.
Casino marketing promotions can be a tricky area. You don't want to appear to be promoting excessive gambling, but you do want to bring in new players. You need to engage players and ensure your customer experience is as positive as possible. You want to do this without spending a large amount of money on extra specialized staff or more time on individual messaging and development. Marketing automation provides a solution for effective and efficient casino marketing. By implementing marketing automation into your casino promotion ideas, you open the door to powerful and instant communication with all your regulars. Here are a few casino marketing ideas to take advantage of marketing automation for casinos.
- A loyalty program allows you to reward customers who come back to your casino. It also keeps your regular players coming in for the chance at high-level prizes and the ability to redeem loyalty points for lower level prizes. Even if customers are only coming in for drinks or to view an event, the loyalty program could be a draw for food and drink or other prizes instead of games.
- By holding contests, you can engage serious players with the chance to play in a VIP event where they can compete with even higher stakes. This will draw serious players, particularly in cards. While many games are casual and depend on luck, card games like poker are regarded as a sport. Any casino can take advantage of that hype by holding their own local events.
- Know your customer. By orienting your events and games toward your customers and not your industry, you can react much faster to the use of new innovations and the internet for casino marketing. The best way to do this is to have web tracking capabilities and some form of contact management. These allow you to gather details about who your customer is, what they do, and where they come from in order to best understand what they want and need.
These are some pretty basic casino promotion ideas and they can be done without automation, right? But if you do automate them, you can use email, SMS, and forms to gather information easily. This information is automatically tied into the customer tracking software and the contact manager. This way, you can have a contest, an event, and a loyalty program that are all at least partly automated. Automating the process enables you to set up casino events and inform people about them cheaply and easier than before. What happens to all the money and time saved? They can be invested back into other areas of your business.
Implement these casino marketing ideas with marketing automation
For more information on the tools casinos could use to benefit their business, check out our casino and resort page. For more information on marketing automation, what it can do, and how much it would cost for our ultimate marketing toolbox, have a look at our marketing automation page. Or, contact us at sales@simplycast.com or by phone at one of the numbers below:
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